Wow–three straight days of facilitating with my Business Mastery and Counsel Fire clients! This was truly an exciting and empowering experience for everyone.
Wow–three straight days of facilitating with my Business Mastery and Counsel Fire clients! This was truly an exciting and empowering experience for everyone.
Last week I focused on evolutionary entrepreneurs in stage one of their businesses and where to focus their energies for maximum impact. For those of you further along in building your business, the issues shift to a degree. That’s what we’re going to cover today.
In stage two, you have $6,000-9,000 per month in consistent income, consistent clients, you are living on your business revenue or near to that, you are actively building your database (email list), and you are building a support team.
In stage two you still need to stay focused on generating revenue–actually that focus does not waive really ever. But how you do that begins to shift when you have more consistent revenue and more consistent clients.
Focus in stage two: build your income streams, your team and your infrastructure, and your database.
People in stage two are super busy.I mean super busy doing the actual business of business. Here are the key areas:
(1) Developing multiple income streams: You need to keep always focusing on where the money is coming from in stage two, but you get to start diversifying your income streams. In stage one, you are still focusing mostly on getting private clients. That’s the foundation of any service-based business. Once you’ve got consistent clients and consistent income, you can look at adding more income streams.
At this point, you can begin to add group programs and explore building out your multiple income streams. You can have VIP Days in your offerings early on, and a few different options (sessions, packages, and programs), but mostly you want it pretty simple while you are building to stage two. That’s because you need a client base and a data base in order to be able to offer group programs and actually have enough people enroll in them!
In developing your multiple streams, you need to be guiding your people from one offering to another so that they have obvious ways to work with you, and obvious ways to take the next step. This includes going from free offers, to paid offers, from lower priced products and programs to higher priced ones.
NOTE: If you at one point had consistent income and clients, and don’t at the moment, it’s important for you to go back and build that base. If you have a big enough and dedicated enough data base, you might be able to offer multiple streams, but chances are you don’t. That’s why your income had dipped, right? So it’s important for you to be honest with yourself about the situation you are in, and go back to basics.
(2) Developing their team: They are delegating more and more to team members, a virtual assistant, a client support person, a web designer, and don’t forget the bookkeeper! Yes, they should be building a team that includes these characters. One of the biggest issues for entrepreneurs in stage two is learning to ask for help, training other people to do what they’ve been doing, and also learning from their support staff how to do things more effectively and efficiently. Ideally your support team will be able to provide you with ideas, directions on how to create systems, and helping to develop your infrastructure.
Developing systems becomes super important at this stage because you have multiple people working on multiple things, you simply cannot track and keep it all in your head! Adding systems and standard operating procedures (SOPs) becomes a must.
(3) Developing your database: in this day and age we call that your email list, or just your list for short. In earlier days it was your rolodex or your phone book! Whatever the form, entrepreneurs have always understood the value of what I call your Village. The people who know who you are and what you do, who are interested, some of whom will buy from you now and into the future. In stage two, you begin to put a lot more emphasis on building your list because you now have a support team who can help you do that more effectively. This entails making use of the power of internet marketing to spread the word about what you’re up to, and what you’re offering.
This of course is a huge area, but the main emphasis are virtual events that include multiple speakers who all promote the events, joint venture partnerships, and social media campaigns.
Last Saturday Emma and I spent the day at the Cosmic Cowgirl Studio. I am attending my third Legendary Woman workshop with Shiloh McCloud and Sue Hoya Sellars, my two creativity mentors.
I am emerging into a different relationship with painting in this round, with more clear and direct information coming through from my legendary self as to the direction of the painting. One of my gifts is clairaudience, so I hear words, and the messages have been very distinct when I ask about this painting and what my legendary self wants. I am not particularly visual, although the practice of painting has been helpful and powerful for opening my visual abilities. Sue calls it ocular transformation, and it affects all aspects of one’s ability to see, not just in relation to painting and what we normally think of us as art.
Here is a photo of my painting after two Saturdays at the studio, and a few sessions painting here at home. She is deeply rooted, emerging from the depths of the Universe and the unmanifest, expanding into cosmic energy and the Light of the All That Is.
Although uncertainly unfinished, she has a strong presence (which was there from the beginning) that I wanted to share with you.
In my work with clients, I often refer to portals of possibility and opportunity, with which you need to engage and through which you need to emerge in order to create what is truly here for you. So my Legendary Self is here showing me my relationship with such portals. May it inspire you to explore your own!
Last week I outlined the ways that soul-inspired entrepreneurs in stage one and stage two of their businesses get super busy. Today I want to share with you the key areas that you should be focusing on so that you can actually move your business forward from where you are to the next stage.
For those of you in stage one, it’s super important for you to be focusing on revenue generating activities. Yup, making money. It’s so interesting to me how many people who are building their businesses do not do this–and then they wonder why they are struggling trying to make things work. Let me explain this a bit.
If you are in stage one, that means you are building your business up to about $5,000 per month in revenue with 60-70% of your client base full. That’s the criteria. It’s not whether you have a website, or how many people you have on your email list, or how many hours you are working, how many programs you’ve taken, or how many teleseminars you’re listening to this week. It’s none of that.
The criteria are how much money is being made through your business, and how many clients you have. That is what you need to focus on 100% at this stage.
Now, does your clarity of message affect your ability to create this income–absolutely. And that’s why with all of my clients we go first to message and work there. We’ve spent the first two classes of my Creating Money Program on your marketing message, and my last two VIP Days largely focused there. So yes, message is critical.
Why? Because your marketing message is your understanding of who your people are, what they need and want, what they are looking, and what they are willing to buy. It’s actually not much about you at all. Now when I teach about this, I include a whole Soul Signature Process that enables you to get in touch with who you are doing what you’re doing, why, and what you’ve got to bring to the table. That becomes the foundation for your identity as a business person, and informs “your WHY” about what you’re doing in the first place. But it’s not what you go around talking to people about when you first meet them. It’s not the frontline of your message, it’s the ground, the foundation, the place from which you work. Okay, enough on that.
Stage one focus: Revenue generating activities, and enrolling clients.
So what does this mean? It means putting yourself in a position to connect with and speak with potential clients and customers on a regular basis, preferably every day. And asking them to work with you.
How do you do that? This is where the clarity of your message comes in. Because when you know what your marketing message is, you know who your people are, you know what they are looking for, and these are huge keys to where to find them and how to speak with them once you do find them.
For example, let’s say you are a coach who helps parents with their relationship with their teenage children. In particular you understand, because you’ve been there yourself, the challenges of supporting your kids’ growing autonomy, and setting appropriate boundaries that help keep them safe, and that give them a container in which to grow and something to push against. The pains, problems, and issues that arise for your clients show up as power struggles, fighting, not doing well in school, challenges associated with their growing sexuality, possibly experimenting with alcohol and drugs, etc. The solutions they are seeking are better communication with their kids, more cooperation and mutuality, teenagers’ development of self discipline, doing well in school, finding and engaging with activities they love, having good relationships with friends, and having safe sex if they are sexually active.
Once you have this clarity, you can focus your efforts on finding your people and talking with them about how you can help them the solutions they are looking for. Going to a networking meeting is not the number one place for someone like this to go. Can you see that? This coach needs to find the places where parents like this hang out. She would do better to attend high school sporting events, and talk with parents on the sidelines, than she would in a networking event. Does this make sense?
I know that might seem like an odd recommendation, but I give it to make a point. You need to know who your people are, and where your people are, so that you can connect with them in their environment and help them with what’s troubling them.
If you expect them to come to you, either in a networking meeting, in your office, on your website or to your Facebook page, you could be waiting a really long time.
Your priority? Go to where your people are, listen, support, and enroll. Everything else is secondary.
IMPORTANT: If you are in stage two, then your situation is different. Tune in next week when I cover what the issues and priorities are for stage two, soul-inspired entrepreneurs.
Last Friday we had a lovely dance here in Sebastopol, with my husband Geej deejaying.
It’s always a treat when he plays — he’s such an experienced and intuitive shamanic DJ!
He also arranged for a friend to make this lovely — and delicious — cake for me. It’s gluten and flour free, almond and chocolate, with an orange/almond section on the top. Isa, who made the cake, said she thought it was plenty for about 80 people. Well, we had about 60 and it was gone, seriously, in about 15 minutes!! It was sooooo good! Thanks to Geej for the idea, and to Isa for the implementation — and for all the lovely birthday wishes from all around.
And wonderful birthday wishes to all of you other Aries out there. I’ve been connecting with quite a few both locally, and through my larger network. Oh Aries! Fiery, go getters, make things happen, pain-in-the-ass kind of people. We move and shake, create and express, but the intensity can get to be a bit much at times — for those around us, and from the inside too!
So my wish and blessing for all of us as we enter our new year together, is to channel this incredible fire energy into creative paths that serve the highest good for all, that leave us inspired and satisfied rather than exhausted, and that help seed the energy of the New World Age in ways that we can be proud of for lifetimes, since we are among the very best and most powerful seeders out there. Born in springtime, we help bring forth new life. Let us use it wisely, purposefully, and with great and grand intention.
And So It is.
You hear it everywhere. “How are you?”
Are any of these familiar, either what you say or what you hear–or both!
Part of it makes sense. As an entrepreneur building a soul-inspired business, you are going to be busy. If you are in stage one (building to $5000 per month income with 70% of your client base full), then you are probably wearing most if not all of the hats in your business. You are doing research on marketing, outreach to your people, working with different offerings to find the right fit, following other experts in your field, sorting through all the free information that’s available to find the golden nuggets, figuring out what to do on Facebook, and learning to shoot video. Oh, and then of course there’s service delivery, and bookkeeping, and building your systems (Whaaaat, I’m supposed to be doing that, too?). Wow–it’s no wonder you are busy.
And busy isn’t bad. Don’t get me wrong, you are going to be busy if you are serious about your business.
But the real question is–is your busy getting you the results that you want?
Because I talk with people every week who are super busy, but who are also struggling to make ends meet, who are going through or who have gone through all their savings, and who are still not creating the foundation they need to have a viable business. Instead they are spending way too much time, with too little understanding of how things fit together.
If you are in stage one, are you engaging in these time sucking activities that seem like a good idea but are actually unproductive?
For people in stage two ($6000-9000 per month income, lots of clients, group programs happening, and (I hope!) at least one support person, the picture is usually different. If this is you, it’s more like this:
Okay–take a breath!! You ARE busy. And you are like so many others.
AND–this is a BIG AND–life could really be easier, more productive and more satisfying–and more lucrative. You just need a PLAN. A plan and someone to help you implement, tweak, update, and follow through on that plan. This is even MORE the case with those of you in stage two because you DO have so much going on and you don’t know how to put it altogether most effectively.
Virtually every client of mine came to me in one of these two situations. So if this is you–don’t worry, you’re not special (not in this regard, anyway)! And there is hope.
Tune in next week for my best tips on how to create a plan so that you can make priorities that make sense, know what to do when, see how to strategically lead one offering into the next.
And if you really want to move forward, you can still join my Creating Money Program this week –but this is the LAST week you can join in. It’s all about creating that plan. It’s geared for stage one folks, so if you are in stage two, then email my team and we’ll talk.
Creating Money: www.soul-signature.com/creatingmoney. Last chance.
Does any of this sound familiar?
This is a sign of overwhelm. Too much is overwhelming, isn’t it? You have to decide to not be overwhelmed, and to focus instead. That means creating priorities, maybe letting some things go, but more likely creating a perspective that organizes your ideas and thoughts so that they become comprehensible.
Focus is key. One-pointed focus is needed to create a successful business. It just is. It doesn’t mean you can’t have layers, and complexity and even complication. But one-pointed focus sends a message to the Universe about what you are creating, and all the unseen forces available then know how to help you. If you don’t focus, then the Universe doesn’t know how to help–the message isn’t clear.
On the level of ordinary reality, if you try to focus on too many different ideas, people or things to say, you dissipate your energy. You are trying to go in too many different directions at the same time–and other people cannot see or understand you.
If you don’t know where to focus, you need to ask yourself why is that? Not because you are doing anything bad or wrong, or even worse, you are bad or wrong. But because being overwhelmed keeps you from moving forward. It keeps you in place. It gives you a “reason” to stay much smaller than you actually are. It becomes a reason not to take responsibility, because it inhibits your respond-ability.
When you are overwhelmed you can’t respond well. You can’t think clearly, you can’t see possibilities and opportunities. You actually do not want to see them because you would not know what to do with them if you did see them–because you are already overfull with what you have in front of you. Ironic but true. Any of this sound familiar? (Does to me.)
Now why would that be? Why would you agree to let your consciousness be taken over like that? Not consciously maybe, but taken over nevertheless.
To stay safe. Safe from judgment by others. Safe from going for it and failing. Safe from becoming visible because you come into focus for others. Safe–but at what cost?
Marshall Rosenberg, the brilliant and compassionate founder of Non-Violent Communication, says: “Well, you can’t fall very far if you sleep on the floor.”
And the other side of too much is, of course, not enough. Not enough focus, not enough clients, not enough business, not enough revenue, not enough energy, not enough momentum, not enough joy, satisfaction, contribution, etc.
I decided to go the metaphysical rather than the practical route in this article because it’s important to become aware of what is going on underneath the surface. Giving you marketing strategies about your message and your niche fall on deaf ears if this other stuff is going on underneath.
So ask yourself: do I already have information about focusing my message and choosing my ideal clients, and I keep not doing it? I keep resisting it. It doesn’t feel right somehow. I have the information, but I am not implementing it.
Because if this is true for you, something else is going on. It’s not that you have too much information, or too much medicine to offer, or too many ideas, or too many people you can help. Because you know what–we are so blessed that the world is full of talented, skillful, gifted people, just like you. It’s not that. It’s that you don’t want, on some level, to come into focus.
And I want you to come into focus because I want to be able to see and hear you. I want to know who you are and what you are about. I want to know who you are here to serve. And I, and everyone else, can only see and hear you in clear, digestible bites.
So will you create those digestible bites for us? It doesn’t mean you are in a box, or compromising yourself, or shutting yourself down or out. It means you are becoming visible. Are you willing? Will you show yourself in a way that we can see?