You know it actually does matter how you market, and that you do market, your business. It really does matter.

Let’s face it–we are living in a very intense time, and as far as I can tell, acceleration is increasing and so is the intensity. Energies are pouring into our Solar System and our earth that are calling for and supporting our evolution as a species. And whatever you think about the conversation around 2012 and the New Age, if you are sensitive at all, you know something BIG is up.

So everything you do matters. And how you do it matters. It always does, because hey, it’s your life, and I certainly hope it matters to you and those you love. But more than ever before, perhaps, you and your life matter to all of us. Every one of us counts and is needed.

You’ve probably been hearing: this is the time of awakening! I’ve been hearing that since I was a little girl, and for a long time I thought, what the heck does that mean? You might be asking that question even now–I know I do on a regular basis. Because, of course, life and meaning continue to unfold as you take each step along the path.

My Soul Signature work is about teaching you how to become Sovereign of your Life. Really in command, no longer seemingly at the mercy of outside forces–or unconscious beliefs and patterns. And Soul Signature Marketing is about bringing that Sovereignty into your business–bringing who you are at the Soul Level into the mundane daily tasks of running a business and delivering services so that everything you do becomes easier, more creative, more joyful, and more meaningful.

As far as I can tell, becoming Sovereign of your Life is what awakening is all about. Owning your true gifts, talents and skills. Owning the value of who you BE and what you do–the contribution you make in the world. And when you do that, you contribute to planetary healing. I really believe that.

Conflict, violence, and scarcity all come from fear and lack awareness. They come from giving your true power away, seeing others and outside circumstances as being in control of you, and grasping at mere control over others, or over circumstances. This is the source of suffering, of greed, victim consciousness,

Too much marketing stems from fear and lack consciousness and the desire to control. Mainstream marketing even fosters addictions, tries to stimulate a desire within you to buy things you don’t need, and you would be better off without. It’s manipulative and does not contribute to the greater growth and evolution of us all. No wonder so many people are turned off to marketing!!

But when your marketing focuses on promoting your life-giving service and it stems from your desire to create a positive impact on the world, that is entirely different. You are not contributing to the malaise of marketing, you are actually helping to turn the tide.

And when you are sourcing from a place deep inside of you that honors and owns your own authority, value and sovereignty, then it heals people. It heals you because you are already healed and whole and full of your own brilliant Source energy, your radiant Soul. And it heals others because from that place you automatically acknowledge and honor their sovereignty and wholeness–and so it comes more and more into being.

It matters that you show up fully as who you are. It matters that you share yourself, your gifts, talents, skills and experience, and your contribution with others. It matters because as you do so, you create an energy template for the greater growth and evolution of our planet.

And no, you don’t have to take all that on your shoulders or anything–you can just know that by being willing to take command of your life you are doing your part in this grand adventure that we are all in together. You are sovereign of your own terrain–no more, and no less. And as more and more people move into this, everything will (and is already) change!