Does any of this sound familiar?
- Too many ideas
- Too many different people to work with
- Too much to offer to be able to express in 30 seconds
- Basically too much.
This is a sign of overwhelm. Too much is overwhelming, isn’t it? You have to decide to not be overwhelmed, and to focus instead. That means creating priorities, maybe letting some things go, but more likely creating a perspective that organizes your ideas and thoughts so that they become comprehensible.
Focus is key. One-pointed focus is needed to create a successful business. It just is. It doesn’t mean you can’t have layers, and complexity and even complication. But one-pointed focus sends a message to the Universe about what you are creating, and all the unseen forces available then know how to help you. If you don’t focus, then the Universe doesn’t know how to help–the message isn’t clear.
On the level of ordinary reality, if you try to focus on too many different ideas, people or things to say, you dissipate your energy. You are trying to go in too many different directions at the same time–and other people cannot see or understand you.
If you don’t know where to focus, you need to ask yourself why is that? Not because you are doing anything bad or wrong, or even worse, you are bad or wrong. But because being overwhelmed keeps you from moving forward. It keeps you in place. It gives you a “reason” to stay much smaller than you actually are. It becomes a reason not to take responsibility, because it inhibits your respond-ability.
When you are overwhelmed you can’t respond well. You can’t think clearly, you can’t see possibilities and opportunities. You actually do not want to see them because you would not know what to do with them if you did see them–because you are already overfull with what you have in front of you. Ironic but true. Any of this sound familiar? (Does to me.)
Now why would that be? Why would you agree to let your consciousness be taken over like that? Not consciously maybe, but taken over nevertheless.
To stay safe. Safe from judgment by others. Safe from going for it and failing. Safe from becoming visible because you come into focus for others. Safe–but at what cost?
Marshall Rosenberg, the brilliant and compassionate founder of Non-Violent Communication, says: “Well, you can’t fall very far if you sleep on the floor.”
And the other side of too much is, of course, not enough. Not enough focus, not enough clients, not enough business, not enough revenue, not enough energy, not enough momentum, not enough joy, satisfaction, contribution, etc.
I decided to go the metaphysical rather than the practical route in this article because it’s important to become aware of what is going on underneath the surface. Giving you marketing strategies about your message and your niche fall on deaf ears if this other stuff is going on underneath.
So ask yourself: do I already have information about focusing my message and choosing my ideal clients, and I keep not doing it? I keep resisting it. It doesn’t feel right somehow. I have the information, but I am not implementing it.
Because if this is true for you, something else is going on. It’s not that you have too much information, or too much medicine to offer, or too many ideas, or too many people you can help. Because you know what–we are so blessed that the world is full of talented, skillful, gifted people, just like you. It’s not that. It’s that you don’t want, on some level, to come into focus.
And I want you to come into focus because I want to be able to see and hear you. I want to know who you are and what you are about. I want to know who you are here to serve. And I, and everyone else, can only see and hear you in clear, digestible bites.
So will you create those digestible bites for us? It doesn’t mean you are in a box, or compromising yourself, or shutting yourself down or out. It means you are becoming visible. Are you willing? Will you show yourself in a way that we can see?