On my latest visit to my favorite retreat center, I took notice of the array of business cards on the table inside. Like other retreat centers, this one is a gathering place for people wanting to relax and rejuvenate. On the table were spread out a whole display of business cards, almost all of them from people in the same industry: massage therapy.
At least that’s what all the cards said. Massage therapy.
It was virtually impossible to tell anything about the individuals whose cards were spread out on the table. Very few of them had photographs (always have a photo on your business card!). And the cards said almost nothing distinctive so that a viewer might know what to choose one vs. another. Read More…