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Archive for January 2012

Do You Stand Out?

by maggieostara · Comments (0)
25 Jan

On my latest visit to my favorite retreat center, I took notice of the array of business cards on the table inside.  Like other retreat centers, this one is a gathering place for people wanting to relax and rejuvenate.  On the table were spread out a whole display of business cards, almost all of them from people in the same industry:  massage therapy.

At least that’s what all the cards said.  Massage therapy.

It was virtually impossible to tell anything about the individuals whose cards were spread out on the table.  Very few of them had photographs (always have a photo on your business card!).  And the cards said almost nothing distinctive so that a viewer might know what to choose one vs. another. Read More…

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Categories : Your Message

What is Your Dream?

by maggieostara · Comments (0)
18 Jan

I grew up in an African American neighborhood during the 1960s and 1970s.  I was one of a handful of white kids in each class, long before mandatory busing began when I was in Middle School.  It was a turbulent, exciting time of extremes and tremendous change — a time of powerful awakening when so much that had been taken for granted was challenged and transformed.

Martin Luther King was a prominent part of my childhood.  When he was alive, his leadership inspired my parents, my larger community, my teachers and my schooling. After his assassination, King became even more significant as an icon of Civil Rights and as a voice for speaking up for “what is right.”  On the walls of restaurants and my school his face reminded us to be of service.  Streets were named after him, his speeches were often quoted, and the sound of his voice rang in mine and other’s ears for years after he was gone.  The power and passion of his voice still moves me very deeply whenever I think of it (I’m sensitive, remember?). Read More

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Categories : Your Dream

Are you being heard or ignored?

by maggieostara · Comments (0)
11 Jan

You need two things to be heard instead of ignored:  point-of-view and message.   These two combined is how you are heard.  It’s what you are known by.  It has everything to do with whether or not you grab attention or are ignored.

Many times people think that “message” means something really BIG, like world peace, or ending hunger, or Gay rights for marriage.  Now it can mean that, and certainly point-of-view is really important as an entrepreneur.  You do want to take a stand for something, particularly a stand for your clients.  All of the marketing archetypes can assist you in taking a stand.  (You can read about Marketing Archetypes on my blog here:  http://livingmetaphysics.com/metaphysics/what-is-your-marketing-archetype/.)

Message in a marketing sense is different from point-of-view.  Your outreach message—particularly as a service-oriented professional—needs mostly to be about the people you serve, and how their lives will change when they work with you.  It’s not actually about you. Read More

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Categories : Your Message

Are you Marketing in a Box?

by maggieostara · Comments (0)
04 Jan

How many times have you heard someone talk about thinking outside the box?  It makes me think of my daughter, Emma, learning to color inside the lines.  I mean literally.  Watching her take a coloring book, and go from scribbling all over it with a crayon or marker, to carefully staying inside the design.  Now there is a skill in that which is pretty cool, that eye-hand coordination, the ability to control where your hand goes.  But what happens when it doesn’t stop there, when your aesthetic becomes that “beautiful” means only the kind of lines you see in “perfect” pictures?  Your whole sensibility becomes attuned to a relatively narrow range of possibilities, right? Read More

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Categories : Marketing

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Maggie Says:

Forgive yourself for choices you’ve made in the past, consciously or unconsciously, and move forward.
Get creative and be the author of your story, rather than at the mercy of your story.
Decide that it’s Possible. Accept nothing less than your birthright of full self - expression and empowerment.
Now is the time of rapid and miraculous change. Ride the wave.
With patience, intention, and support, it really is possible to receive and align with what you want, with who you are.
Let your creativity be your guidance.
Open your awareness to the abundance that is surrounding you at this very moment.
Listen to yourself and your own heart. Clear the way so that you have space, and time, and energy, to be you.
Stretch to feel the light of your Soul that burns in the core of your being. Stretch and the fear will begin to melt.
It matters that you show up fully as who you are to share yourself, your gifts and your contribution with others.
Soul Signature Success
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