Does marketing just feel gross and out of alignment to you sometimes? And yet you know, if you’ve been in business for any length of time, that marketing is key to your business success and your cash flow. At least you know that as an idea, even if you haven’t experienced it first hand. So then you feel stuck—you gotta, and you don’t wanna, so you don’t. Or you do, and you don’t like it, so your results are not what you would like them to be.
If you feel this way, it may be because the archetypes you feel most connected with, what I call the Expressions of Source Village Archetypes, do not seem to resonate with marketing. For example, healers, teachers, counselors, shamans, and priestesses historically did not market themselves in the way we think of marketing. In smaller communities people knew about them and went to them when drawn or needed. And they were more supported by their communities through traditional ways of exchange. So if you tend to identify with one or more of these archetypes (in your own special and particular way of course), then the prospect of promoting yourself might feel out of alignment. Read More