Do you have either in the back of your mind, or right up front, the image of a man with slicked back hair, a cheap suit, and a sleazy way of talking that comes up when you think about promoting yourself?
I’m not sure where this image comes from—maybe watching late night television as kids? Whatever its origin, this image often represents people’s discomfort and fear of appearing sleazy, gross, and inauthentic when it comes to marketing their business. So if you feel this way, you are not alone!
Why is it that the idea of speaking up about your business, and asking for the sale, conjures this?
- Is it the vestiges of being told to be seen and not heard as a child, and especially as a girl?
- Is it the way your parents reacted to sales people or business people and considered them pushy?
- Was it the mindset of your community that considered it impolite to speak about money at all?
- Was it being around people who were successful in business, but not clear in their boundaries or emotions, and making a decision (albeit unconscious maybe) to stay away from them and not be like them?
- Was there envy in your family or your community of people who had money that came out as distrust?
- Is it the history of violence of the last few thousand years when those who spoke up for what they believed in were tortured and killed?
- Is it the belief that one should not take money for spiritual or healing work?
When I have talked with clients and students about this, so many associations have come up.
One of my mentors, David Neagle, shares that 95% of people in the world have money issues. And that’s why so many people struggle with money and prosperity, and therefore with business and the marketing and sales that inevitably go along with it. Our early lives, our conditioning, the vestiges we carry from culture and ancestors often limit our ability to be clear about money—either giving it too much or too little weight.
Money is energy, it’s a tool to help you express yourself and make your contribution. Business is the same way. It’s a tool to help you express yourself and make your contribution. It’s neutral, neither good nor bad. It’s all about what you do with it. But most of us have so many beliefs, emotions and stuck energy wrapped up in our perception of it that we can’t see that clearly.
Marketing is your offering. It’s you on your mission. When your business comes from the core of your being, and is aligned with your Soul Signature, you want to talk about it. If you don’t want to talk about it, then there’s some way that you’re not aligned.
You want to talk about it because you are on purpose. You know you have a contribution to make, and you are looking for the people who want what you have, and who are ready to step forward and take it.
You are not interested in making anyone do anything that they don’t want to do—and you are willing to powerfully but not coercively present a perspective that may differ from the norm.
Because you know that speaking new perspectives has to be a part of the transformation. As a healer, a teacher, and a leader of Visionary Business, you know that new perspectives that challenge, heal and release out-dated conditioning are critical to the revitalization of our planet.
You know inside that part of the healing of our world has to include channeling resources to people like you—and using business as a way to do that is an idea whose time has come.