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Are You Working Too Hard?

written by Maggie Sale Ostara, PhD

Are you working too hard? Business Woman With Tired Eyes And Stress

Now don’t get me wrong, having your own business requires effort for sure.  And in many ways it requires more effort than working for someone else.  But if you do it right, more effort does not feel like more work, and certainly does not mean suffering like so many people do in a job.  But like I said, you have to do it right.  I want to share with you 3 reasons it’s harder to make $50,000 than it is to make $100,000 or more.

(1)   Trading time for dollars.  Now I know you’ve probably heard that phrase a million times before, but let me explain a bit deeper what it means and where your attachment to it comes from.  If you went to school in the United States (and probably elsewhere, but I am not familiar with other places), you were conditioned from a very early age to be a worker.  You got up early, often before you wanted to, ate breakfast whether you were hungry or not, went to school, and were told all day long when to sit, when to move, when to eat or drink, go to the bathroom, play, concentrate, etc.  You were also told what to pay attention to, what to learn, what to value, how to follow instructions, and what would be approved or disapproved of.  Your time and your value were regulated strictly by the clock and grades.  I need to say here that all of this is a relatively new occurrence since the 19th century and the advent of public education and factory work, which were developed hand-in-hand.  But that is another article all its own!

~>Now everyone starts this way.  As a service provider, you first build a practice with private clients.  That’s your baseline.  It’s where you hone your craft, and gain the experience you need to develop your expertise.  One way to think about this is that this is your internship time – and you can mature beyond that if you want to.  For some people, they are totally happy with having a practice full of individual clients.  But others, they get burned out over time.

~>And here’s why:  As a service provider starting out, you might think okay, I do massage therapy or life coaching and I’m going to charge $100 per hour.  That sounds pretty good, doesn’t it?  They set up their pricing this way because they are accustomed to thinking in terms of selling their time, rather than selling the result or the transformation that their service provides.  Selling your time comes right out of your conditioning in school – and it will limit your income potential because you really only have so much time.  Plus —

(2)  Under-charging for your time.  What you don’t realize is that when you are in business for yourself, you have many responsibilities in addition to providing your actual service.  You have your financials, your marketing, your sales, and very often your office maintenance, and a variety of other tasks to handle.  You should plan that for every hour that you provide your service, you are working 3 additional hours doing everything else.  That means that $100 an hour is really more like $25 an hour, if that.  Doesn’t sound so good anymore, does it?  So what so many people do is not do the marketing and the sales—it seems like the place where they can cut out work, but then of course their businesses suffer.  Sound familiar?

~>And if you are accustomed to thinking in terms of charging for your time, it is very difficult to raise your rates, because you think I have to work twice as hard to make twice as much money—I have given my clients twice as much.  But twice as much what—that’s worth thinking about, isn’t it?

~>When you start to actually get busy, you find you hit a wall about what you can actually get done?  I see this all the time with clients—at first we focus on filling their one-on-one practice, which is where everyone starts, and you want to keep it going because of course it’s a big part of what you love.  But then you get too busy—your hours are full, you don’t have time to do the rest of your business, so you cut back on everything but providing service, and your marketing suffers, your bookkeeping suffers, and sometimes your love life suffers, too.

(3)  Doing everything on your own.  Admit it, you do this or you have done this.  Me, too!! Now here’s the thing, when you are starting out, doing most of it yourself is pretty typical and understandable.  You are learning what needs to be done for one thing, and you are building your foundation.  But people get stuck here.  I know I did – doing too much myself for too long.

~>Here’s the problem:  You try to do everything yourself, and what you won’t do, can’t do, or don’t have time to do, doesn’t get done.  This keeps more solo entrepreneurs making less money than they can probably more than anything else.  Because once you get your practice going, and you are busy, you don’t have time to do everything yourself.  Not if you want to grow.  But if you are like most people, you don’t hire someone to help, or not the right person, or for not enough hours to really make a difference.  This is a squeeze spot – where you have to invest to grow before you really have the cash flow to do it – and that requires faith.  If you don’t have business training, or the support of someone who understands moving from having a practice to having a business, then it’s hard to have that faith.  I know, ‘cause I was there, too.

What I am describing here is what happens when you create a job for yourself – without a plan to evolve your business model as you develop your experience and expertise.

You are still in the same mindset—or similar—to that of an employee, only now your business is your boss, not someone else.  And if you are doing this, you are working too hard—and it really is not necessary.

Developing your Self Perception as a business owner, and getting the training and guidance you need so you can foster that faith in yourself, are critical if you don’t have the entrepreneurial bug on your own (I know I didn’t).

Maggie Sale Ostara, PhD left her prestigious job as the Director of Women’s a Gender Studies at Columbia University when she realized she’s not built to work for anyone else. Since then, Dr. Ostara has become a Certified Human Design Specialist (Level 4), a Certified Clarity Breathwork Practitioner, a highly sought after teacher-mentor, who teaches high-achieving women how to develop their personal sovereignty, to activate their super powers, and to unleash themselves from society’s prescription of success.

She’s the creator of the Soul Signature Self Awareness Project, the Wheel of Power of the Visionary Entrepreneur, and over 20 educational programs focused building soul-inspired businesses that positively impact the world and taking command of your life through personal sovereignty. She’s hosted 5 multi-speaker online conferences, and spoken on over 15 such conferences reaching audiences of over 200,000 participants.

With two decades of experience supporting 20,000+ students and hundreds of clients through her online programs and conferences, Dr. Ostara teaches how to avoid overwhelm and burnout, how to make reliable decisions, how to create a bigger impact with less effort, and how to transform inner liabilities into powerful assets and allies.