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You Don’t Want to Do This

written by Maggie Sale Ostara, PhD

workDo you find yourself thinking:  “I just want to do ‘my work.’  I don’t want to have to worry about the business part.  I’m a (fill in the blank).  I’m not into marketing, and I don’t like sales.  I just want to do ‘my work.’”  Sound familiar?

This is a common attitude of service providers, particularly helping, healing folks, who went into the area of expertise they have because they want to help others.  And that’s just what they want to do—help others through their chosen modality.  And that’s what their training and certification programs taught them to do—help others with their chosen modality or modalities.

If “your work” is something that you can find a job doing, then you are fine.  Because when you get a job doing “your work,” someone else is doing the business part.  Someone else creates the structure, enrolls the clients, manages the money and the taxes, provides the infrastructure, and takes most of the risk.

In exchange for that support, you earn far less when you work for someone else than you would working for yourself.  But then, you need to do that business part.

And the trouble is, for most transformational practitioners and teachers, there aren’t many if any jobs available for your doing your work.  You are on the leading-edge.  You are creating a New World.  You are on the forefront of change.  You are a Visionary in many ways.

Thinking “I just want to do my work” is a holdover from school.  When you’re in school, you are taught to just “do your work.”  Your assignments are given to you, your teachers grade you, what you are to learn is clear, and you just need to “do your work.”

This conditioning is designed to create workers.  It’s not designed to create entrepreneurs or business owners.  That’s why so many entrepreneurs don’t do well in school or may not even finish school—they don’t want other people telling them what to do.

Workers rely on others to create the vision and the structure for implementing it.

You CAN beat your conditioning once you recognize it for what it is.  If you continue to think “that’s just the way I am,” then you can’t change it.  But it’s not the way you are—it’s the way you were taught to be.

Having said that, it is also true that not everyone is cut out to be an entrepreneur or a small business owner.  Some people are better suited for working for someone else.

You have got to be honest with yourself.  I see many people with the attitude of a worker wishing they had a business, and putting themselves in the position of needing their practice or their business to provide for them.  And then they struggle, and live out a money story of not enough.

They just “want to do their work”—and they think someone should pay them for that—just because they are good at it.  This is magical thinking—and not the helpful kind of magic.  It’s an aspect of the Child archetype that wishes someone else would just take care of the issues you don’t want to deal with.

I’ve had these thoughts and feelings myself, so I really understand this point of view.  And it’s insidious because it perpetuates a disempowered state—one in which you are dependent on others, but you are not actually getting the support that you need.

It takes a certain kind of maturity to step out of this dependent, conditioned thinking, into taking command of your life and your business.   It’s not for everyone.

Is it for you?  Because to have a successful, lucrative, impactful, soul-inspired business, you need to engage in the fundamentals of business, not just delivering your service.

But I want to emphasize that this, too, can become exciting, interesting, and even fun!  You do not need to suffer when you have the right attitude.

Once you make a decision to think differently, your whole perception can change.  I’ve seen it over and over again in my clients as they have come to understand that marketing is about community outreach, and sales are about making invitations.  And without these two, they cannot provide their service, and so cannot help many people, if anyone.

Maggie Sale Ostara, PhD left her prestigious job as the Director of Women’s a Gender Studies at Columbia University when she realized she’s not built to work for anyone else. Since then, Dr. Ostara has become a Certified Human Design Specialist (Level 4), a Certified Clarity Breathwork Practitioner, a highly sought after teacher-mentor, who teaches high-achieving women how to develop their personal sovereignty, to activate their super powers, and to unleash themselves from society’s prescription of success.

She’s the creator of the Soul Signature Self Awareness Project, the Wheel of Power of the Visionary Entrepreneur, and over 20 educational programs focused building soul-inspired businesses that positively impact the world and taking command of your life through personal sovereignty. She’s hosted 5 multi-speaker online conferences, and spoken on over 15 such conferences reaching audiences of over 200,000 participants.

With two decades of experience supporting 20,000+ students and hundreds of clients through her online programs and conferences, Dr. Ostara teaches how to avoid overwhelm and burnout, how to make reliable decisions, how to create a bigger impact with less effort, and how to transform inner liabilities into powerful assets and allies.